Tuesday, 27 January 2009

Published News!




I had a great start to the New Year as I my first piece of work has been published for Societas! The feature went into Medium Magazine earlier this month! Check it out..




In 1666 the Great Fire of London hit the country’s capital, blazing fiercely for five days. It destroyed over 13,000 houses making more than100,000 people homeless. In previous years there had been no less than six major warnings that this could, and probably would, happen. Why then did Londoners not take the necessary steps to prevent the catastrophe?
London was weak in 17th Century. The Great Plague was stalking England which gave locals a more immediate problem to worry about. Much like today, there was a hierarchy of needs which left protecting ones environment a low priority. Along with the disease came the lack of resources to act in a preventative fashion. There was no such thing as a fire brigade or even fire insurance so defending yourself was no easy feat.
A logical reason behind the lack of protection towards fire is denial. If no one believed another disaster would strike, there was no reason to prepare. Denying London’s inevitable downfall served as a perfect defence mechanism for the locals at the time, but came at an irreversible cost.
Since the realisation and development of climate change, it has negatively affected our weather patterns, health, sea levels and wildlife. To help comprehend what kind of threat the earth is under, here are six serious warnings that global warming has offered us so far.
In 2005, hurricane Katrina hit New Orleans killing at least 1,836 people and making it the deadliest U.S hurricane since 1928. The flooding in India in 2008 served as second warning that left half a million people stranded and homeless.
Moving away from the UK to a farther destination, we find another warning in the North Pole. Some scientists predict it will be ice-free by the end the year, others suggest the whole of the North Pole will have collapsed by 2050.
Proving it’s not just a few random areas being disturbed and we are dealing with a global problem are the water shortages in Africa and Australia.
From dying humans to dying animals, global warming isn’t just upsetting the weather. From approximately 65 million years ago, there have been six, separate mass extinctions. ‘Contemporary’ is the name of the current extinction and for the first time this one is mostly down to human actions.
A final and more recent warning struck in the form of Hurricane Gustav, hitting Cuba in late August 2008. Gustav caused $15 billion of damage killing 138 people in the U.S and Caribbean.
Six serious warnings which have affected us world-wide yet we still reject the call to action. Why, over 300 years later are we continuing to display similar behavioural patterns when we know what’s around the corner? (Perhaps the reason for the public’s reluctance isn’t just a simple case of laziness.) The parallels between the two disasters go beyond destruction; the actions of those affected in the 17th Century are comparable to those of today. Ignoring the obvious has once again lead to denial. Hiding behind this excuse gives the public a perfect scapegoat (how were we supposed to do anything when we didn’t realise there was a problem? How are we supposed to help when we don’t even believe we’re in trouble?). Whether it’s denying the fact there is a problem or denying the fact itself, we still see a drastic problem in human behaviour.
When it comes to climate change there are a hundred wake-up calls a day around the world. So what will it take for the world’s public to pay attention? Does global warming need its very own Great Fire to trigger a response?
One major outlet that serves us with information, influences our opinionsand even changes our behaviour is the media. Over the last year it’s nosurprise that global warming took a back seat to the state of our economyin terms of coverage and debate. Could this be a reason behind our lack ofsupport towards environment?
According to Roman Krznaric, teacher and writer, the answer to global realisation of climate change lies within empathy. Krznaric believes that if we understand how our actions can negatively affect others across the world, our behaviour should change accordingly.
As individuals we can do a lot to help, but when a country’s government is playing ignorant, it becomes a lot harder to follow by example.
Recent acts of the American Government have demonstrated a ridiculous streak of irony. The US Congress passed a piece of legislation to give public money to banks to stop them from collapsing, yet this is the government that has still not signed the Kyoto Protocol against global warming (though. Under the Obama administration this is looking likely to change.) Sending out mixed messages such as this lead to a confused public; if the government doesn’t care why should we?
The truth is it’s much easier to ignore what’s going on or even choose not to believe, but inevitably this isn’t something that will just go away after a couple of years. The collapse of our environment won’t wait for anyone, and certainly can’t be paid off.
We are not only facing an environmental problem. We face a social re-structure and not enough people are taking responsibility for the damage they are causing planet Earth. It’s not just a problem of 17th century England, but part of human behaviour. Before we can tackle our environmental issues, we need to knock down our social barriers. Thepublic’s resistance towards global warming needs be addressed through such methods as the media, the Internet and our governments. The sooner we stop denying our future, the sooner we can look forward to a clearer conscience.
© Laura Daly

Thursday, 11 December 2008

Pants to Poverty


Last night, I attended the 60th Anniversary of the Universal Declaration of Human Rights. The event was held at the very cool Southbank Centre and the evening was made very special by (my favourite part of the evening) the eco-warriors that are the Pants to Poverty team! Upon arrival, we were invited to sit in the Front Room where a fashion show with a twist took place. Gas masks, metal chains and half naked bodies paraded through the audience before a rather provocative dance routine took centre stage. Due to my lack of artistic knowledge and the ability to take performances like this seriously, I found the spectacle to be quite random, yet at the same time, very hard hitting. Next we were ushered into the Purcell Room where I was hoping to find some answers. Luckily all made sense once I had watched the film that went along with the show. Using shocking statistics and seriously slow motion walking models, I wasn’t confused anymore. Pesticides and pollution are just two of the everyday components involved in making cotton pants in the developing world. Buy unfair trade pants and you’ll be contributing to these issues without even realising the damage it causes. This is the message Pants to Poverty is sending, and buying fair trade is their call to action.Watch the thought provoking film at http://www.morethanprettyknickers.com/

Thursday, 31 July 2008

So-Long Strive!


As my time at Strive comes to an end, it only feels right to reflect on my experiences so far. I began working for Sherrilynne (picutred left) in June 2007 and I knew as soon as I got stuck in, I was about to learn more about PR than I had done from two semesters of uni put together!
At first, I was scared of making mistakes but I was reminded that I was now on a learning curve and all I could do was my best. Since my first day, I'm still on that same learning curve however with added confidence. Today, I have an increased knowledge surrounding the virtual world, social media and writing, to name a few. Accolades are what really drive me, and when I know I'm doing a good job, I become even more determined.
In terms of my future, I can't help but feel excited to delve deeper into the real world and continue on my learning curve, wherever it leads me! Strive has trained and prepared
me well for what's to come and I couldn't have asked for a better platform to send me off!

Tuesday, 22 July 2008

A Dark Subject



A controversial subject but none-the-less it has to be questioned... is death good PR? Following the highly anticipated opening weekend of the Dark Night (Heath Ledgers last movie filmed before he died) took a staggering $155 million JUST from Fri-Sun! A massive Ledger fan myself, I would have definitely gone to see this movie regardless however I can’t help but question other viewers motivations to hot-footing it to the cinema over the weekend. A mark of respect? Or just plain nosy? Either way, there’s no doubt this movie is, and will continue to smash all Box Office expectations unlike a former movie of Ledger’s which only managed to gross a measly $547, 425 in its opening weekend. So is it true? Does death = Oscar? We’ll soon find out..

Tuesday, 15 July 2008

Bad Taste!



Barack Obama faced more controversy this week as a cartoon version of himself and his wife featured on the front cover of The New Yorker yesterday. As you can see, he is dressed as a Muslim, while wife Michelle is thought to be a terrorist. With a portrait of Bin Laden hanging over a fire place burning the American flag, I think this opinion of Obama is pretty tasteless and extreme. With one in ten Americans actually thinking Obama is a Muslim (not the Christian he claims to be), this will do him no favours in his presidential campaign.

The magazine says the cartoon is intended as a "satirical comment about some of the distorted right-wing attacks on the Democratic senator." If you ask me it's just another personal attack on Obama which needs to stop now.

Wednesday, 9 July 2008

Confused to the Max!

What is going on with Max Mosley right now?! Having just read an article in the Telegraph that explains how he "bought jackets for his prison orgy outfits from Marks & Spencer," I can only ask WHY?! Why did the motorsport boss feel the need to have a Nazi fuelled orgy with prostitutes?! Another bizarre revelation was that he made the women talk German to him, not exactly the most romantic language but each to their own!
Mosley is currently in court this week defending himself and suing The News of the World for reporting revelations that he held sado-masochistic spanking sessions with prostitutes.
I know in the PR world they say no press in bad press but I think this is a little too far...!

Tuesday, 1 July 2008

Striving for Success!

Summer is again upon us (although you wouldn't know it on the Isle of Man!) ..which for me means one thing, work! Having been back at the lovely Strive PR for 2 weeks now, I feel like a part of the team once again, and have jumped back on my learning curve. Since being back, we have a new team, a new website and we're settling nicely into our new offices!
In terms of my placement for 08/09, I'm almost there! I was offered a great position at a company called Clearsilver in Leeds however I had to decline because I knew I wanted to be in London... I have recently been in contact with a lady who has some extremely impressive experience and who founded her own directional agency in 2004!
Anyway, I'm meeting her on Wednesday so I'm not saying anything else until I know more! But I'm certainly excited...!!